Introduction
This is a three-year undergraduate degree that combines business fundamentals with modern digital tools like e-commerce, digital marketing, and analytics. The course focuses on real-world digital tools, live projects, internships, and industry exposure.
Syllabus
1st Semester
| Subjects | Credit |
|---|---|
| Foundations of Marketing & Customer Strategies | 04 |
| Principles of Management | 04 |
| Introduction to Psychology | 04 |
| Global Economics | 04 |
| Content Strategy & Storytelling | 04 |
| Market & Brand Intelligence | 04 |
| Communication Skills I (English) | 04 |
| Foundation Course | 04 |
| Indian Thoughts in Management and Practices | 04 |
| Co-Curricular Courses (CC) | 04 |
2nd Semester
| Subjects | Credit |
|---|---|
| Introduction to Website & Design Essentials | 04 |
| Organic Social Media Marketing | 04 |
| Strategic Management | 04 |
| Digital Economics | 04 |
| Business Law | 04 |
| Brand Strategy & Positioning | 04 |
| Commercial Designing | 04 |
| Career Development & Communication I | 04 |
| Environmental Studies | 04 |
| Co-Curricular Courses (CC) | 04 |
3rd Semester
| Subjects | Credit |
|---|---|
| Social Media Management | 04 |
| Content Strategy & Campaign | 04 |
| Digital Advertising | 04 |
| Commercial Designing | 04 |
| Financial Accounting | 04 |
| Language I (Hindi) | 04 |
| Field Project | 04 |
| Applied Arts (Motion Graphics) | 04 |
04th Semester
| Subjects | Credit |
|---|---|
| Display & Video Marketing | 04 |
| Influencer & Email Marketing | 04 |
| Brand Management | 04 |
| Reputation Management & Social Listening | 04 |
| Management Accounting | 04 |
| Language II (Hindi) | 04 |
| Community Engagement Program | 04 |
| Applied Arts (Film-making) | 04 |
5th Semester
| Subjects | Credit |
|---|---|
| Web Analytics & Data Management | 04 |
| Media Planning & Management | 04 |
| Marketing Automation | 04 |
| Corporate Communication & Public Relations | 04 |
| Consumer Behaviour & Analytics | 04 |
| Design Thinking (UI/UX) | 04 |
| Field Project | 04 |
6th Semester
| Subjects | Credit |
|---|---|
| Integrated Marketing Strategies | 04 |
| E-Commerce Management | 04 |
| Future Marketing Trends | 04 |
| Organisation Behaviour & Human Resource Management | 04 |
| Agency Management | 04 |
| On the Job Training | 04 |
Eligibility
Completion of 10+2 or equivalent in any stream from a recognized board.
MAH BBA CET
Admission
- Admission to the course offered by the rules framed by the University of Mumbai from time to time and will be given at the commencement of the first semester.
- Candidates seeking admission other than Maharashtra board and colleges affiliated other than University of Mumbai must produce a transfer certificate from the board/college last attended.
Programme Outcome
After the completion of the BBA (Digital Business) Program students will able to:
- PO1: Draw on a sound understanding of concepts, principles and theories of the core areas like Marketing, Finance, Human Resources, Operations, Business Analytics and Strategy in a global context.
- PO2: Exhibit knowledge and awareness of general issues related to society, politics, legal and business environment that impact the digital business world.
- PO3: Ability to formulate a problem, synthesize information, analyse and interpret data to solve business problems.
- PO4: Demonstrate entrepreneurship & critical thinking ability skills to create integrated marketing solutions for organizations.
- PO5: Integrate socio-ethical responsibility, life and professional skills in organizations.
- PO6: Employ creativity for the benefit of transforming traditional business into digital ones.
- PO7: Develop effective verbal and/or written communication skills.
- PO8: Recognize the need for, and have the preparation and ability to engage in independent and life-long learning through delivering an appropriate skill-set.
Scheme of Examination
EXAMINATION AND EVALUATION PATTERN- FOR 4 CREDITS: Capital Market
End Semester Examination:
The examination for the students in this course will be held under two heads:
- Continuous Internal Assessment
- End Semester Examination
| Type | Continuous Internal Assessment | End Semester Examination |
|---|---|---|
| Total Marks | 40 | 60 |
| Minimum Passing Mark | 16 | 24 |
- Continuous Internal Assessment Pattern:
| Continuous | Internal Assessment Methodology | Marks 40 |
|---|---|---|
| CIA 1 | Case study test/Application based test | 15 Marks |
| CIA 2 | Project presentation/Project viva/Assignment | 20 Marks |
| CIA 3 | Class Participation & attendance | 05 Marks |
| Q.1 |
|
15 Marks | ||||||||
| Q.2 |
|
15 Marks | ||||||||
| Q.3 |
|
15 Marks | ||||||||
| Q.4 | Short notes: (Any 3 out of 5) | 15 Marks | ||||||||
| Total | 60 Marks | |||||||||
EXAMINATION AND EVALUATION PATTERN- FOR 2 CREDITS:
End Semester Examination:
Examination and Evaluation Pattern
The examination for the students in these courses will be held under two heads:
- Continuous Internal Assessment
- End Semester Examination
| Type | Internal Assessment | End Semester Examination |
|---|---|---|
| Total Marks | 20 | 30 |
| Minimum Passing Mark | 08 | 12 |
- Continuous Internal Assessment Pattern:
| Continuous | INTERNAL EVALUATION METHODOLOGY | Marks 20 |
|---|---|---|
| CIA 1 | Case study/Application-based test/Presentation/ Viva /Assignment | 15 Marks |
| CIA 2 | Attendance | 05 Marks |
| Q.1 |
|
10 Marks | |||||
| Q.2 |
|
10 Marks | |||||
| Q.3 | Short notes: (Any 2 out of 4) | 10 Marks | |||||
| Total | 30 Marks | ||||||
Highlights
- Sports Carnival - The Sports Carnival was a lively event promoting physical well-being, teamwork, and community bonding. It offered students and staff a welcome break from academics through a range of engaging sports activities.
- Flea Mania 2.0 - Organized for Digital Business students, Flea Mania 2.0 brought together students, entrepreneurs, and the community for a day of creativity, innovation, and fun.
- Beach Cleanup Drive - This initiative encouraged environmental responsibility among Digital Business students. It aimed to raise awareness about marine pollution while promoting teamwork and community engagement.
- Digital Marketing Masterclass - A masterclass by a young entrepreneur provided Digital Business students with practical insights into digital marketing, bridging theoretical concepts with real-world applications.
- Holi Havoc – Paintball Event - Held on March 22nd, this vibrant event celebrated the spirit of Holi through the thrilling game of paintball, combining festivity with fun.
- Cultural Day Celebration - Cultural Day at Hinduja College showcased India’s rich heritage. Students participated by dressing in traditional attire representing various states and regions, celebrating unity in diversity.
- Placement Preparation Session - Designed for SY students, this session aimed to bridge the gap between academics and industry expectations. It covered resume writing, interview skills, and career opportunities in digital marketing.
Placement
- SEO Based Virtual Internship
- Internship with the agencies/brands primarily in the Digital Marketing Sphere.
- 100% Assistance for Final Placement
Faculty
- Ms. Sarika Abitkar - Digital Marketing Expert
- Ms. Kainaz Mistry - Digital Marketing Expert
- Mr. Gaurang Sampat - Management & Law Faculty
- Ms. Kanchi Modi - Influencer & Digital Marketing Expert
- Mr. Farooq Syed - Digital Marketing Expert
- Ms. Nikita Shah - Soft Skills Trainer
- Mr. Shezad Khan - Industry Expert, Digital Marketing Trainer
- Mr. Nishant Tawade - Economic Specialist
- Mr. Bhavik Upadhyay - Management Faculty
Contact Person
- Mr. Sarvesh Jaiswal - +91 8451045873
Under Graduate Courses
- B.Com (Regular)
- B.Com (Accounting & Finance)
- B.Com (Banking & Insurance)
- B.Com (Financial Markets)
- B.A in Multimedia & Mass Communication (BAMMC)
- B.Sc. (Information Technology)
- B.Com (Investment Management)
- B.Com (Logistics & Supply Chain Management)
- BMS (Management Studies)
- BCA
- BBA (Digital Business)
- BFM + CFP
- BAF + CMA US
- B.Com (International Accounting)
