Page 120 - Hinduja Horizons 24 & 25 final.cdr

Coordinator : Dr. Antara Sonawane Sarode

BACHELOR OF BUSINESS ADMINISTRATION (B.B.A)
DIGITAL BUSINESS

Flea Market – Student Entrepreneurship in Action

The BBA DB Department successfully organized a lively Flea Market at IIDE Andheri Campus. The event
aimed to provide students with a hands-on entrepreneurial experience by allowing them to
conceptualize, manage, and operate their own stalls. Four student-led stalls showcased offerings
across Food, Lifestyle, Products and Services, and Games. The atmosphere was energized with music
and a strong spirit of student support. The event started with entertainment activities followed by a flash
mob that set the tone for the evening.

A major highlight was the live performance by the external band Mitron which transformed the flea
market into a mini-concert. The event concluded on a high note with a DJ performance by Jill Vasoya,
bringing together students from various streams and making the evening truly memorable. (December
14, 2024)

Masterclasses

• Masterclass – Becoming AI Ready for 2025
This masterclass was held at ATLAS SkillTech University and led by Mr. Omkar Pandharkame. It focused
on preparing students for an AI-driven future by exploring emerging AI trends, workforce skills, and
ethical considerations. Through case studies, real-world examples, and interactive discussions,
participants gained valuable future-ready insights, and the session was widely appreciated for its
relevance and engaging delivery. (December 7, 2024)

• Leveraging Automation and AI in Digital Marketing
An insightful masterclass titled ‘Leveraging Automation and AI in Digital Marketing’ was conducted by
Mr. Anant Gupta focusing on the growing influence of artificial intelligence and automation in modern
marketing practices. The session introduced students to the fundamentals of AI and automation in
digital marketing, highlighting key tools, AI-driven personalization, campaign efficiency, and real-
world case studies. Through live demonstrations and interactive discussions, students gained practical
exposure while understanding the importance of ethical AI use and maintaining human creativity in
marketing strategies. (December 14, 2024)

• The Art of Creative Campaigns: Strategy, Activation & Innovation
A masterclass on Creative Campaigns was conducted by Mr. Alok Kaul, Vice President at Hoopr at the
IIDE Andheri Campus. The session saw discussion on the integration of creativity, strategy, and
innovation in modern marketing campaigns. Through real-world case studies and industry insights, the
session highlighted creative strategy development, campaign activation techniques, and emerging
trends in marketing. Students actively participated in brainstorming and pitching exercises, gaining
valuable feedback and inspiration to approach creative projects with a more strategic mindset. (March
25, 2025)

“Nothing we ever imagined is beyond our powers, only beyond
our present self-knowledge” – Theodore Roszak 108
HINDUJA HORIZONS 2024 -2025